Political Science And Public Administration Essay

Political Science and Public Administration are scientific studies that pull from a variation of diverse fields. Majors of education at institutions of higher education like Accounting, Agriculture, Anthropology, Communications, Economics, Education, History, Marketing, Medicine, Psychology, and Sociology all are encompassed within Political Science and Public Administration. Within Political Science policy is set, budgets are made, and laws are calculated with consideration from all the aforementioned studies within the spectrum of post-secondary education. To some individuals in society, the theoretical studies devoted into Political Science and Public Administration are exceedingly ambiguous due to the common misconception that once you graduate with a degree in Political Science or Public Administration that one immediately goes to law school to earn a law degree. Whereas that reality of pursuing a law degree may hold to be true for an abundant multitude of scholars that earned t heir degrees in Political Science or Public Administration, that is not the only career opportunity that is obtainable to these scholars. Within the current events around the world, there is an innumerable amount of Public administration disputes that have initiated boundless conflicts in the preparation of a satisfactory policy position for the conflicting sides. Headlines for the previous months have illuminated much of what we know as an environmental justice concern with the direct accessShow MoreRelatedThe Impact Of Political Science On Public Administration1703 Words   |  7 Pages#1 â€Å"Wilson (1887) argued that political science should concentrate on how governments are administered, focusing not only on personnel problems, but also on the organization and management in general. 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During my early days, I used to go to my father’s office where I had a great chance to observe different kinds of people with various jobs and interests. This was the first time I learned how mutual interests bring people together. When I understood how public relations work naturally, it forced me strongly

The Four Loves Essay - 1580 Words

Four Loves The love of affection is a term that I feel I have had in my life and was easily portrayed as a need. My parents are the people in who brought me into this world. They have shown me their ways of becoming a person- by me making my own decisions, and most importantly having a walk with Christ. They may have been a pain to me through discipline, but they always have shown me their love through affection. I feel like my parents have made many mistakes in my early childhood years and those are things that have shaped not only them, but also me. Those critical times were my learning experiences of what was a positive or negative action from just being the observer. I sometimes have a tough time loving them for those actions,†¦show more content†¦I want my friendship to be a close relation, but not before God himself. During my high school career I was able to make lots of friendships, but had few close friendships. I was unable to have a large amount of girlfriends, b ecause I did not feel a good connection with them. Instead, I hung out with a group of guys and had two girlfriends who had similar life stories. When I was sixteen I started working and that was something I enjoyed doing to make money. Once high school was over I felt like I had so much to look forward to. When college came around I didn’t see the same people every day and had to make new friends here at Anderson. This was challenging for me, because the dorms are full of females which was something that I have not been used to. My parents have had several friends that I can recall during my childhood. Each of them had some who were called acquaintances, and others close friends. The close friendships were people who were there when my parents needed support or just a moment to vent. They would be at your door step during any time of day. I learned to appreciate the people who had good hearts and cared about my family the most. They have always been a part of my years growin g up and are still keeping in touch while I am starting my own life. Friendships don’t seem to be something that would cost me anything. I feel like I can rely on them and know that they are there when I need them theShow MoreRelatedLove: the Four Letter Word1094 Words   |  5 PagesLove: The Four Letter Word Love, the four letter word that binds us all together. Whether it is the love of a significant other or your best friend, love is the glue to all relationships. Love is important as it give purpose and significance to bonds created with others. When you truly love another, the love for them is put above yourself. The main types of love are Companionship Love, Romantic or Sexual Love, Family Love, Friendship Love and Charity Love, all of which are not only important toRead MoreThe Lewis s The Four Loves Essay1605 Words   |  7 Pagesof love. Because of that, it s clear to see how not all forms of love are pure. 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Smoking Is Harmful Free Essays

Topic: Smoking is harmful â€Å"Smoking is harmful†. It is a very familiar slogan that you can easy to see in public places. However, there is a fact that, despite knowledge about smoking damage, the number of people who smoke is increasing day by day. We will write a custom essay sample on Smoking Is Harmful or any similar topic only for you Order Now Smoking causes many negative effects than people think. It affects not only health but also environment and society. First, it is harmful for both smoker and non- smokers. There are many toxic chemicals in tobacco cause cancer such as nicotine, monoxide carbon, ect. These chemicals have bad effect on nervous system, blood vessel and are the main reason of heart disease, cancer, memory damage. In addition, smoke is easy to spread in the air, therefore not only smoking people but also people around them are affected. That mean, when a person smokes, he is harming both himself and many people especially children. These people are call â€Å"passive smoking† people. Because immunize system of children doesn’t complete, they are easy to be affected by harmful factors from smoke. People who smoke in public places just show how inconsiderate they are towards others. They do not consider the affect smoking might have on them and how that will affect their family. Second, smoking also has bad effect on environment. The tobacco manufacture releases an amount of waste including a lot of toxic chemicals such as oils, plastic, nicotine, ect. These chemicals make water and soil as well as air in surrounding areas is contamination. Each year, tobacco manufacture releases million kilograms nicotine, one of toxic chemicals causes cancer and heart disease. In this time, this chemical may cause many effects on soil, water, even animal. Finally, not only health and environment but also society is affected a lot by smoking. First, smoking restrains economic development. Because of tax, tobacco is not cheap, so if a person smokes every day, he has to pay money for smoking. However, in fact, this is maybe much more money because some kinds of cigarette have higher price and with addicted people, a pack of cigarettes a day is not enough. For person got married, wasting a lot of money for smoking a month affects much on economics of family, especially poor family. Consequently, economics of a country cannot develop when economics of family doesn’t develop. In addition, another problem of smoking is medical burden. Smoking causes many diseases and also kills a lot of people. Each year, there are about many people die because of diseases related to tobacco. Furthermore, each year, government has to spend a lot of money for health service in general and for treating diseases cause by tobacco in particular. It makes a big burden for government to solve smoking problem. There are not any benefits of smoking but serious effects in health, environment and society. It’s very important for people to realize the danger of smoking and give up it. All of us join together to make a world without smoke. So before it is too late, young people should be discouraged from smoking. Stopping early may prove to be beneficial for smokers and their families. The decision to quit smoking is never easy for most people, so drug intervention may be necessary for them to be convinced that they should put away their cigarettes forever. How to cite Smoking Is Harmful, Essay examples

Nike Promotion free essay sample

Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nikes growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nikes extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the brown shoe casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nikes sales. In 1995, Nikes international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nikes products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nikes global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nikes mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nikes objective is â€Å"to be the worlds leading sports and Fitness Company. Nikes mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays managements beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nikes strength in competition is their product differentiation. Aside from athletic shoes, Nikes product line now offers a broad range of clothing, equipment and accessories. TACTICS Nikes distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nikes catch phrases like, Just Do It, and symbols like the Nike Swoosh, are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the companys fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nikes image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, Just Do It, consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane ONeal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nikes products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nikes marketing strategy is an important component of the companys success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it. [35] Nike promotes its produc ts by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nikes marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nikes first brand advertising in 1977. A print ad with the tagline There is no finish line featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the companys poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its advertiser of the year on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for The Morning After, a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called Move, which featured a series of famous and everyday athletes in a stream of athletic pursuits. [38 ] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that its well known. It associates with people that most of its consumers want to emulate (such as michael jordan, in the 1990s) and creates products that will appeal to as wide of an audience as possible while using those celebrities its consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what youre buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, Just do it. In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.